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Many independent companies along with most levels of government and countless Realtors have done studies on how to sell your property. (Get the best possible price in a reasonable amount of time with the fewest problems)  The outcome of these studies are not surprising.  They all say that using a Realtor and the MLS system (Now is the very best way.

The facts are 90% of all homes that are sold in the market are listed with Real Estate Agents. Out of the 10% left over there is a percentage of sellers that decide not to sell, some houses are transferred to relatives for $1.00 and a very small percentage are sold privately. What are the chances of you selling your home by yourself and what is the true cost of doing so?

If your home is worth $200,000 on the open market and you hire a Realtor you will have to pay the Brokerage from the proceeds of the sale.

A 5% commission, would mean $10,000.00 plus HST. That is a lot of money…So you decide to try to sell privately. You write an ad and pay a small amount to promote your home, then you wait for the phone to ring… You are thinking “this is easy.”

Meanwhile, most Buyers, have contracts with Realtors to find them a home in exchange for a commission. You may get a call to see your home… Today’s Buyer is nervous of paying too much and or making the wrong decision. They often go back to the Realtor for advice, after all, the price of a home is a lot more money than the $10,000.00 you are worried about and the biggest Investment of their lives!

Any Realtor working for a Buyer who brings you an offer will be asking you for a commission or reducing the price of the offer and the Buyer will pay the commission. A 2.5 %commission to a Buyer’s Realtor is not unusual.  So you are now saving half the cost of a commission, or are you? No one was working for you.  Inevitably, the balance of your savings will get eaten up during the negotiation, due to the fact that you are emotionally invested in moving on and less experienced at negotiating than a Realtor.  Therefore as a Seller you are more likely to make the wrong move or comment that can work against your home’s value. Further you have already put money out of your pocket to advertise etc.

Did you know that 80% of all FSBOs (For Sale by Owner) end up getting an Agent… usually after 1.5-2 months of trying to sell themselves? Meanwhile a lot of time is lost and unfortunately time is money for everyone!
A simple mistake of trying to sell yourself  for 1-2 months of the spring market may mean you sell for less and lose a lot of time in the process.

Furthermore, studies show FSBOs typically receive less for their homes. More than 5% less! Some say the percentage lost is much higher than 5%. So that 5% commission that you thought you were saving is now costing you.

Have you ever seen a Private Bank Sale? Not sure if you’ve noticed, but banks like to “make money”. If banks thought they could sell homes on their own and save the commission they would. Power of Sales and properties under Bankruptcies are listed through Real Estate Brokerages.

Bank employees who are transferred are offered relocation packages with Real Estate services paid.

Governments move a lot of people. Just think of the Armed Forces alone. Private Companies and Government’s Unions have fought for Realtors fees as part of a transferred member’s relocation package, they too see the importance and value of a Realtor’s service.

Recently Global News had a top Real Estate Lawyer speaking to this very subject. He believed that selling your home through a Realtor was the most prudent and best right way to proceed. Did you know that Lawyers in Canada are licensed to sell Real Estate but they choose not to because they see the value set of a Realtor and know it is not an easy value set to fill!

Let’s face it…it does not take a study or a Lawyer to tell you your home will be seen by far fewer Buyers if you are selling privately than it would if you used an Agent through MLS (

Again, giving your home maximum exposure is essential to selling your home for the best possible price, in a reasonable amount of time with the fewest problems.

Having been professionally staging and selling homes for over 30 years, I know what buyers are looking for. I am able to help them see the true potential by staging your home to present the best possible version of it. In the first meeting with my clients, if they have had any real estate experience, they are normally shocked by the extra time and care that I put into their personalized staging and marketing plan. I believe that my job is to understand and know the best version of the product to get the best possible price for it. I sit down with the seller and make a plan to get it right the first time.



Markets are always based on supply/demand. So let’s look at where the population is going and why the demand is starting to be so focused on Apartments and Condos…

Let’s explore the supply/demand relationship through different demographic categories, starting with seniors and working our way down.

Post-War Cohort: 
Born: 1928-1945
Age in 2015:  75-96
Today this demographic represented less than 10% (was 10% and declining in 2011). At this age, a large portion are moving to senior’s residences from homes, moving to apartments or passing on leaving apartments, condos or homes
*We are seeing more waterfront homes available today that haven’t been on the market for years!

The Baby Boomers I 
Born: 1946-1954
Age in 2015: 61-69
Coming up behind the post war cohort is this next, much larger demographic of Baby boomers representing 29% of the population. These are the people that are driving today’s market across Canada because they are downsizing and moving into condos or apartments. For a visual, Imagine the apartment/condo market that was occupied by the previous, much smaller, population ant imagine it is now blowing up with a nearly 300% increase with the baby boomers filling their ever-tiny shoes.
As a result, the condo and rental market will grow and be even stronger giving great cause to invest today.

Baby Boomers II 
Born: 1955-1965
Age in 2015: 50-60
Often, they are selling their second home and looking to buy their dream home or downsizing either buying or renting and getting ready to retire. “A home here, a home in Florida.” These people are either buying up the dream homes of the age group before them or renting and strengthening the rental market with them.

Gen X
Born: 1965-1976
Age in 2015: 38-49
For the most part these people are settled in their homes sometimes moving up to a second.

Gen Y (Millennials)
Born: 1980- 94
Age in 2015: 21-35
This age is where you start out renting as young adults and move into your first homes in the later part of this demographic. This demographic encompasses 30% of the population that drives both the buying and renting markets.

Statistics say the average immigrants buy a home within three years of landing in Canada, living in apartments projected by Ontario Government in the interim. With a huge portion of the province’s growth being credited to immigration. This too is pointing towards an increasingly strong apartment/condo market because of those first years in the country multiplied by hundreds of thousands and continuing to grow exponentially.

To conclude
As seen above,  the bulk demographics are the baby boomers (30% of the Pop. thinking of downsizing) and the millennials (Also 30% of the Pop.  renting and thinking of purchasing a first home). The majority of which will be looking for a small Bungalow, Condo or wanting an  Apartment.  Looking at the market in this way, there is no question that buying a bungalow, rental investment and or condo at this time is an extremely wise investment. If you want to be ahead of the game when investing…Invest with Barb Larose for the Best move of your life.  With over 30 years experience she has a keen sense of how to get the best return on your investment.